ALICE.CO.IL
Social Media / Marketing campaigns / Newsletters
ABOUT
THE
WORK
Alice.co.il is an online travel agency with a fun & young attitude. bringing the customer an online intuitive experience. All creatives were written and designed with the company's design & character guidelines in mind. The graphic language of the brand is more about illustrations and motion graphics rather than the obvious choice of photos (even when the main subject is beautiful places around the world) in order to be distinguished from more traditional travel agencies and bring a young voice to the market.
5 Fun motion videos showing the company's 2019 data published on social media for 2020 New Year's
Top 5 destinations
Youngest & oldest passenger
Children destinations
The cheapest & most expensive flight ticket
Passengers Distribution
*Using Adobe After Effects
Display Ads design
While designing and writing the copy for Display campaigns I created multiple creatives after researching the location the ad would be featured and working with our campaign manager (what websites and where exactly on the website). The visual and copy suits the principles of the brand and the attitude they're after.
Remarketing Dynamic Ads
These ads are targeting potential customers that have visited the product and looked into a purchasing tickets for a certain location. Because the ad is chosen dynamically based on the location that the user searched, the goal was to create a scalable format for an ad that would fit 180 different locations, while keeping the ads inspiring, unique and on brand, compared to random stock images of each location. This particular creative simply uses a classic image of each location and typography in a smart way that will encourage users to continue their journey and make a purchase.
Weekly Newsletter
* Designed using Adobe XD
